Utilize Facebook Fundraising for Your COTA Campaign on #GivingTuesday

Social media is an incredible tool for fundraising. A single post can go viral in minutes. Hundreds, if not thousands, of dollars can be raised for a cause within a day. Over $600,000 has been raised by Facebook Fundraisers for COTA since its implementation in 2015. Your COTA campaign can use Facebook Fundraising to raise funds for COTA in honor of your local patient on #GivingTuesday (November 29th).

Follow these steps to get started:

  1. Go to COTA’s Facebook page (@COTAFans) and click on the “Fundraisers” button at the top of COTA’s timeline.
  2. Click “Raise Money” on the right-hand side above the list of current Facebook Fundraisers for COTA.
  3. Add information for your Facebook Fundraiser:
    • Indicate how much money you want to raise.
    • Set the end date for GivingTuesday, November 29, 2022.
    • Title the Facebook Fundraiser using these parameters: [Your Name]’s fundraiser for COTA in honor of [COTA Patient First and Last Name]
      Ex. Danielle’s fundraiser for COTA in honor of Jane Smith
      [Your Name]’s fundraiser for [Campaign Name]
      Ex. Danielle’s fundraiser for COTA for Jane S
    • Personalize the “why are you raising money” section for your COTA patient. Be sure to mention it is GivingTuesday — a day for everyone, everywhere, to give! Remember to send language to CampaignInfo@cota.org for review and approval before publishing the fundraiser.
    • Upload a fundraiser cover photo.
    • Click “Create” and you are done!
  4. Email CampaignInfo@cota.org to notify us of your Facebook Fundraiser. Include the title and end date.

These steps must be followed to ensure that Facebook proceeds will be allocated properly to your COTA community campaign. Please allow up to 8 weeks for funds raised via Facebook on GivingTuesday to appear on your COTA campaign website. Email CampaignInfo@cota.org if you have any questions.

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