Combine Events with Social Media for #GivingTuesday Fundraising

#GivingTuesday is THIS MONTH!

While this global day of giving is fueled by the power of social media, there are many different fundraisers your COTA campaign can hold on, and leading up to, GivingTuesday 2022 on November 29th.

Social Media Challenge or Contest.  Social media is the main way supporters participate in GivingTuesday, and it is an excellent way to raise both awareness and funds for your COTA campaign. Close to hitting your COTA campaign fundraising goal? Challenge followers to help you hit your goal by midnight on November 29th. Or consider a Give It Up Challenge, where supporters choose something to give up for a period of time (such as no Starbucks for a week) and donate the money they saved to COTA in honor of your patient. You can also hold a contest where everyone who donates (any amount) on November 29th is entered to win a local restaurant gift card, with the drawing being held the day after GivingTuesday. An Adopt-an-Envelope Fundraiser is a great option, too; this fundraiser is a great way to turn many small donations into significant funds raised on GivingTuesday!

Online Auction.  Utilize Facebook, your COTA campaign website, and/or a free third-party site like or to host an online auction. Create a photo album on your COTA campaign’s Facebook page of the auction items; have supporters bid on each item or basket by commenting on the photo with an amount (they will be notified each time someone else comments, which could lead to a bidding war); once the auction is over, direct winners to pay for the item in-person when collecting it or via your COTA campaign website. Or instead of Facebook, supporters can bid via the third-party auction site and pay the same way. November 29th could be the final day of bidding as a way to promote GivingTuesday.

Restaurant Percentage Night.  You could host a restaurant percentage fundraiser the day of GivingTuesday (November 29th) to boost funds raised in that 24-hour period. The restaurant will give your COTA community campaign a percentage of the sales for all the customers who visit because of your contact.

Online Product Parties.  If you start counting, you will probably discover that you know multiple people who work as independent distributors of products like LipSense, LulaRoe, Thirty One, Tupperware, Mary Kay and more. Ask these friends to host an online party (usually works well on Facebook) on GivingTuesday where a portion of the proceeds benefit your COTA community campaign.

Visit the #GivingTuesday tab in the Volunteers section of for additional ideas and more information on these fundraising opportunities. As you prepare your 2022 GivingTuesday materials, remember to send all materials to before posting to ensure IRS compliance.

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